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With the majority of the Australian population online the first place that any new patient is likely to go to find out information about their symptoms, their diagnosed condition and their potential doctors is online.

Are you asking your patients what information they have found online to make sure that you correct any misinformation and provide them quality facts instead?

Does your website have the facts they need to know so that you can refer them to your site for the right information?

If you work in a very competitive speciality does your website showcase your medical expertise and experience?

Patients will be searching online and it is critical as an medical expert that you ensure they have access to accurate information so that they can make informed choices. 

The internet is also a critical marketing tool for all professional service providers.   Patients want to be able to read about your past experience, your qualifications and hear about your success stories.  Giving access to accurate, credible, quality information on your website means that patients can be reminded of important facts at any time of the day or night and they can relax as they read through answers to commonly asked questions and feel that they already know a bit about you before they meet you.

If you do not have a website yet or your current site needs to be developed to better service your patients and you need assistance, please contact us.

Have more visitors, all the time, without paying for every click!

Receptive Technologies ‘Sales Builder’ is a search engine optimisation and visitor conversion campaign focused on making your website visible and attractive to search engines AND more likely to convert visitors to buyers.

The program is aimed at increasing your websites online presence resulting in higher rankings for your keyword phrases and increased traffic to your site. From years of experience, Receptive have refined the steps essential to making your online marketing successful, taking into consideration design, conversion, off-line marketing, paid and SEO. They ensure you are getting the most out of your entire marketing dollar. 

The Sales Builder program is scalable for Small businesses, Medium business and Corporates.

The Details

Each month, your consultant will contact you with an evaluation of the program’s development to date as well as its impact on your search engine success and changes in web traffic. We believe it is vital that we increase your ability to convert more website visitors into paying customers. When deciding on the most effective strategies, we consider what will give you the best return on investment, for both short and long term gains.

Receptive's SEO program is designed to achieve two major essential goals for your online marketing strategy:

1. Increase traffic to your website

The Sales Builder package looks at how to increase visitors to your website, and we base our recommendations most suited to your business and industry. There are many popular ways to increase website traffic, but not all of them are needed for every industry, your marketing campaign needs to be flexible, targeted, fresh and ongoing.  A website needs to be noticed.
Receptive Technologies can get your website noticed by the target groups of most value to you.

2. Increase customer conversion

Achieving more visitors to your website is only half of the problem, yet many SEO experts focus purely on building traffic instead of ensuring that there is a corresponding increase in sales. By focusing on website usability and user experience and conversion, Receptive Technologies’ Sales Builder aims to increase the number of customer conversions from your web site.
If you want experts on your team, contact us today to find out how easy it is to get started.

How does the program work;

Initially Receptive's consultants will speak with you to understand your business and goals from your website. They research your market to consider the keywords that your target audience is using to find your type of products or services.  Reporting back to you for confirmation before beginning the process of optimising your site for these words. 

Receptive also consider how your website is currently achieving its goals, and make recommendations for improving the conversion from your site, and we report on the current ranking for your website to provide a benchmark for measuring the future success.

Each month thereafter, Receptive review the statistics of your site, then make changes necessary to continue to improve your position and conversion of your website. They then report back to you on the results achieved, and outline the plans for continued improvement.  

Receptive follow a detailed 50 step implementation process to ensure we leave no stone un-turned to make sure you get to the top of the search engines.

In Australia over 16.7 million people, 79.7% of the population are internet users according to www.internetworldstats.com, 153% growth from the year 2000 to 2008. People today expect Professionals and Businesses to have an online presence.

What are the benefits of being online?

For specialists a website can fulfil a number of very valuable functions.

• 24/7 customer service - patients can access information about the Doctor, services offered and upcoming procedures quickly and easily.
• Instant quote & contact forms are available for clients.
• Appointments can be requested or booked.
• Endorsed products can be sold online e.g. Skin Cancer Clinics selling sunscreens, Cosmetic Surgeons promoting Skin Care products etc
• Cost effective marketing - SEO (Search Engine Optimisation) and other internet marketing strategies can effectively build a practice in a specialty that is highly competitive e.g. Cosmetic Surgery.
• Specialists can use their website to build their professional profile by showcasing their expertise.
• Within a practice all Specialists can have their own profile or their own site within a site.

What do you need to know to get started?

1. Understand the main purpose of your site & any other site objectives.
   Is your main purpose to provide prospective clients information about services, upcoming procedures and fees? Would you like to build your practice etc?
2. Make sure the site looks professional and that it is very easy for users to find what they want.
   It needs to be written for potential patients, they need to be able to find all the information they are likely to be looking for quickly and easily.
3. Include your photo and bio & possibly a video.
   Potential patients want to know about the Specialist and connect with them, particularly if they are choosing who they want to be treated by.
4. Automate everything that you can.
   Incorporate ways that you can save your time and that of your staff by using your website. E.g. Process payments online, submit quote requests online etc as this can reduce the number of patient calls and time on the phone collecting information. Answer as many common questions as possible, this will reduce the number of prospective patient phone calls also.
5. Get a quality CMS system (Content Management System).
   This will allow you or your staff to easily update your site when you want to add or change information.

How do you get your site found online?

1. SEO (Search Engine Optimisation)
   Search engines like Google rank sites based on their perceived importance to customers that are searching specific terms. The first step to being found is determining what keywords your prospective clients are using and then a campaign to target these is developed. The campaign needs to include improving site content optimisation as well as using the keywords in other internet marketing strategies.
2. Internet Marketing
   Internet Marketing can be exceptionally cost effective as everything can be tested and measured. The results improve over time as your can increasingly improve the targeting of campaigns and therefore the effectiveness of the results. Key statistics that need to be monitored include site ranking, number of unique visitors & number of conversions, a conversion being where a client takes the desired action e.g. filling in a contact form, opening a newsletter etc.