SEO & Internet Marketing

SEO (Search Engine Optimisation) is a significant component within the online marketing plan.

The first step in SEO is understanding what terms you would like your practice to rank highly for, then researching them to determine the best keywords and phrases to use, taking into account how commonly the terms are searched for and how many people are competing for the same keywords and phrases. The objective is to get your site to rank highly in Google and other search engines as quickly as possible. It should be noted though that obtaining and retaining a high organic search engine result is usually a gradual process and it needs consistent attention. The search engines rank sites based on their perceived relevance and factors like regular updates to the site and the quality of the content all play a role.

After the best keywords to use are clarified your site can be optimised for SEO on a page by page basis. Site analytics can be used to track improvements in results and to continuously refine the SEO and marketing plans to improve rankings and maximise site performance in relation to new patient inquires, sales and any other relevant metrics.

MWS uses a series of different marketing strategies to improve rankings and site performance, these include; article writing and submissions, blog creation and blog comments, directory submissions, adwords campaigns, newsletters and videos etc. The marketing mix MWS propose for each client will depend on the client’s objectives, timeframe and budget.